Volume 1 ( 2 ) August 2023
Frk2026-01-05T13:37:27+00:00Digital marketing strategy and consumer purchase intention.Awuor, T., Owino, E.& Ntara, C. 139-157. A consumer behaviour framework, representing multidimensional influences. Swart, E., 158-180. Effect on supply chain integration on organisational performance of large manufacturing firms in Kenya.Kithinji, K & Mwanzia, M., 181-202. Building a Foundation for Implementing a professionalisation framework on Human Resources.Schutte, F.& Swart, E, 203-216.. The impact of customer relationship management on an organization’s performance: A case study from the Namibian cement industry. Smith, R.J, 216-239.. Business Shared Services Model as a Catalyst of Cost Reduction in East African Breweries Limited. Nyakundi,N. & Owino, E., 240-259.. [...]
